SXSW Interactive kicked off with one of its convergence tracks: Branding and Marketing. The “This is Your Brain on Ads” panel explored the effects and emotions of consumers and advertising. So what drives people to stop, look, feel, share, and buy? Consumer neuroscience is shedding new light on the non-conscious aspects of consumer decision making.
Facebook’s Naomi Grewal led the panel to discuss cross-media consumption, screen size and physiologic response to advertising. Discover how consumer neuroscience can help you tell stories that will resonate with people across screens. Panelists included Manuel Garcia-Garcia of The Advertising Research Foundation, Aaron Reid of Sentient Decision Science, and Pranav Yadav of Neuro-Insight US Inc.
Manuel Garcia-Garcia’s presentation
No doubt about it–most people are on their smart phones with other media playing in the background.
Many people choose to install ad blockers on their browsers but how do advertisers deal with this problem?
Aaron Reid’s presentation
Reid points out a common misconception consumers make about marketers and advertisers. When conducting studies, most marketers and advertisers are really searching for consumers’ thoughts about a brand, not just how they perceive an advertisement.
The famous Budweiser commercial “Hit the Hard Way” that aired during the Super Bowl LI last month hit over 1.7 million views on YouTube.
Pranav Yadav’s presentation